I developed the creative brief and channel tactics for this Range Rover Evoque stunt. This was part of a global creative competition, in which all of the market creative teams competed to have a concept made. The team I briefed at Spark44, Ben Breathwick and Nikki Heathcote, came up with this lovely, simple concept that won the competition and went on to rack up 4.5 million views in its first four weeks on YouTube.