Writing & Publication
I developed the creative brief and channel tactics for this Range Rover Evoque stunt. This was part of a global creative competition, in which all of the market creative teams competed to have a concept made. The team I briefed at Spark44, Ben Breathwick and Nikki Heathcote, came up with this lovely, simple concept that won the competition and went on to rack up 4.5 million views in its first four weeks on YouTube.
The Drum wanted to know whether a redesign of Snapchat was the right move, following a revenue dip after its move to programmatic ads. I was one of the six who weighed in for the Vox Pop column.
"When Bob finds out something out about Alice, but doesn't learn it from Alice, then Bob is probably being creepy."
- Mr. Mitchell's Tips for Not Being Creepy, by Graham Mitchell
If you're a marketer, you may have the social skills of a high school nerd.
I've had a few requests to share the presentation deck from my talk at the DMX Dublin 2015 conference this morning. It's linked below, for those who would like to download a copy. Unfortunately, much of the content was verbal, so some of it may not be completely clear to a reader who wasn't present. In some cases, my slides asked questions just so that I could present an alternate view.
As a guide for those who didn't make it, the key points are discussed below.
The Drum held a roundtable at the Riding House Café to discuss the current state of play for charities in the UK: how they can build trust, grow participation, and communicate their purpose authentically. Since this conversation happened shortly after the Oxfam scandal broke, ethics and transparency were a central theme.
Read more at The Drum.