I've had a few requests to share the presentation deck from my talk at the DMX Dublin 2015 conference this morning. It's linked below, for those who would like to download a copy. Unfortunately, much of the content was verbal, so some of it may not be completely clear to a reader who wasn't present. In some cases, my slides asked questions just so that I could present an alternate view.

As a guide for those who didn't make it, the key points are discussed below. 

I'll be speaking at DMX Dublin tomorrow about how Edelman's approach to working with clients on social communications strategies has been changing in the last year. Last year, the panic was over what would happen when brands had to start paying to reach anyone in social.

As it turns out, that may actually have been a blessing in disguise.